1.) Twitter and Facebook can benefit businesses because posting early in the morning will ensure that their post will be the first to be seen on the news feed. For example posts from small businesses such as Folksy and Great Green Dreams are the first thing to appear on my news feed every morning when I sign into Facebook. This will be an advantage to using social media because it will help gain attention of potential customers or clients.
2.) Social media also improves traffic to the website of a business. This can be a direct link posted in a tweet on Twitter or post on Facebook. Facebook also has an "about" and "website" section where businesses can fill in their website.
3.) The use of social media has the potential to create a good reputation for a business or company. Twitter a to monitor what is being said about them via hash tag. Responding to a customers negative complaint can help a business build a good reputation.If a business has enough loyal customers they might stand up for the business if they get negative feedback.
4.) Social media allows businesses to provide quicker feedback, instead of having to compose a letter or an email, on Facebook a customer could go directly to the businesses page and comment with any query they might have. Due to specific members of the business that have been allocated to monitor the businesses social media the response should be quicker.
5.) As a result of people liking pages on a businesses Facebook page and subscribers of blogs this will increase the loyalty of customers. For example, Folksy is a website where people around Britain make products can host their own shop on the website. Uniquely Yours is a blog that highlights the different people that make the products. People who subscribe to this blog will be regular readers and therefore it will make customers come back to the website again.
6.) If a business uses a variety of different social media this can generate more leads to find them through search engines.
7) Social media increases the brand recognition of a business. For example two of my favourite clothing businesses In Love With Fashion and Fat Face on their Facebook page they post images of their new products an in the caption include a link to the product on their website which results in me subconsciously going to their website without even realising it.
8.) Compared to advertising a business social media has a low cost and at the click of a button you can post promotional material such as videos, articles and blogs about a business for the whole world to see.
9.) It is important for smaller businesses to create contacts which social media allows businesses to do. For example one vintage shop in Coventry called Gladrags has a Facebook page and I have seen other smaller businesses asking if Gladrags would be interested in the jewellery stock that they produce. Therefore if Gladrags likes the products the smaller businesses make then the business has made a contact.
10.) Social media helps businesses to connect with customers with perhaps a more personal response.
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