It is now three years ago since Rage Against the Machine's campaign took on Simon Cowell's X Factor chart domination. This is an interesting example of a successful Facebook campaign and demonstrates just how powerful social networking can be.
One aspect I found that stood out about the campaign was the amount of people that got involved. This also included celebrities such as Bill Bailey and Lenny Henry. Paul McCartney also backed up the campaign in this video and says that “it would be kind of funny if a band like Rage Against The Machine got it, it would just prove a point.”On the 10th December 2009 NME state that the group had over 550,000 members.
In the words of Zach de La Rocha, the lead singer of Rage Against the Machine who spoke on the Radio one chart show said that the campaign was
“more about the spontaneous action taken by young people throughout the UK to topple this very sterile pop monopoly and less about the song and the band. We are very proud to have had the song chosen as the vehicle by which to do this."
This shows that another aspect which makes this campaign interesting is that it was not run by an organisation rather it was successful because of the spontaneity of the public which resulted in crowd sourcing.
“more about the spontaneous action taken by young people throughout the UK to topple this very sterile pop monopoly and less about the song and the band. We are very proud to have had the song chosen as the vehicle by which to do this."
This shows that another aspect which makes this campaign interesting is that it was not run by an organisation rather it was successful because of the spontaneity of the public which resulted in crowd sourcing.
PR agent Mark Borkowski this blog which was written before the Christmas number one was released. If Rage Against The Machine won he states
“I hope people take courage from it and use social media and networking in ever more creative cultural (and social and political) interventions in the coming years”.
I agree with Mark Borkowski because this campaign encouraged and empowered members of the public to take control through the use of social media.
“I hope people take courage from it and use social media and networking in ever more creative cultural (and social and political) interventions in the coming years”.
I agree with Mark Borkowski because this campaign encouraged and empowered members of the public to take control through the use of social media.
The result of this Facebook campaign is that Rage Against the Machine was a success and won the battle between Joe McElderry from X Factor and were actually number one in 2009. This shows that the campaign was successful because ironically 'Killing in the name' wasn't a new record and was originally released in 1992. This shows that it wasn't necessarily about the music but the power of the public. This has lead me to question, what other campaigns are there that have been consumer generated, rather than being run by organisations?
No comments:
Post a Comment